One of the world’s top players when it comes to technological innovation, South Korea is constantly evolving, at the cutting edge of fashion, pop culture and entertainment. The capital, Seoul, is a 24-hour megacity abuzz with eclectic shopping, fiery street food, the latest in high-tech gadgets and the pulsating sounds of K-pop, and is the very embodiment of the nation’s unrestrainable nature. But Korea is more than just Seoul, boasting astounding natural beauty and diversity, centuries of fascinating history and a warm and always welcoming population.